Gmail Advertising - Targeted Advertising
If you use Gmail, you will see advertisements on the top and on the side when you login. These advertisements are the same as the ads you see when you do a search on google.com; these are ads from Google Adwords advertisers. Google PPC Advertising targeting Gmail users can be a very effective marketing strategy, and I will explain why in this article. Gmail Ads Screenshot How Does Google Display Those Ads? The concept is the same as any other PPC campaigns. The ads are being displayed based on the keywords advertisers are bidding on. Here is a sample process: A PPC Advertisre [...read more]
Black Hat SEO, White Hat SEO, Grey Hat SEO
We all know that search engine optimization, seo, is one way to drive traffic to websites. To give you a brief summary of how you can drive traffic to websites, here is a list of traffic sources: Search Engine Advertising (Advertising on search engines via contextual text or image ads, e.g. Google, Yahoo, Bing PPC programs) Media Buying (Advertising text or image ads on existing web properties. e.g. BuySellAds.com, MySpace Advertising, Facebook Advertising) Search Engine Optimization (Optimizing websites with on-page and off-page techniques to obtain high SERP placements on major search engines) [...read more]
CPA Marketing
This is a introduction guide to CPA marketing. CPA, in my opinion, is the evolved form of traditional affiliate marketing such as ClickBank. *** Note *** This is a very detailed introduction to CPA marketing. If you really want to get into CPA marketing (which I think it's the biggest game on the Internet), I strongly suggest you to spend some time and go through this guide. What You'll Learn In This Lesson: What Are CPA Networks? What to Look For in a CPA Network? How to Join a CPA Network? [...read more]
Do You Really Want to Be Your Own Boss?
Not everyone is born equal. For some people, it is easy to take on business ownership. Some, struggle through failures and unpleasant experience, and eventually, with constant learning, hard work, and dedication, they do shine. For the others, perhaps it's never meant to be. There are people who remain as an employee for the rest of their lives. I'm not saying being stuck in the rat race is always a bad thing. As we all know, life is not all about work or business. For people who are interested in going into business, online or offline, self evaluation is the first [...read more]
The Difference Between Rich and Wealthy
After weeks of working with people who have the brightest minds I've ever seen in the Internet industry, I am beginning to think deeper on what is rich and what is wealthy. Rich, by dictionary definition, means having Great Possessions Possession, generally speaking, can be anything physical that belongs to you. Things such as, a great car, a nice house, a handful of cash. In fact, if you see a person driving on the streets with a Ferrari, the first thought that often comes to mind is - wow that guy must be rich. Rich, in my opinion, is just having a large amount [...read more]